friends and relatives
through the ages, 1959 - 2009
luxury doll to massproduction
as collectors object
to care Barbie's head?
to care Barbie's body?
to care Barbie's clothes?
of the My Scene-line
five different collector types
June 2001, MGA Entertainment launched the Bratz range of dolls,
move that would give Barbie her first serious competition in the fashion
market. In 2004 sales figures showed that Bratz dolls were outselling Barbie
the United Kingdom, although Mattel maintained that in terms of the number
and accessories sold, Barbie remained the leading brand In 2005 figures
sales of Barbie dolls had fallen by 30% in the United States, and by 18%
much of the drop being attributed to the popularity of Bratz dolls.
sued MGA Entertainment for $500 million alleging that Bratz creator Carter
working for Mattel when he developed the idea for Bratz. On July 17. 2008,
federal jury ruled that the Bratz line was created by Carter Bryant while
working for Mattel.
jury also ruled that MGA and its Chief Executive Officer Isaac Larian
liable for converting Mattel property for their own use and intentionally
with the contractual duties owed by Bryant to Mattel.
August 26, the jury found that Mattel would have to be paid US $100 million
December 3. 2008, U.S. District Judge Stephen Larson banned MGA from selling
allowed the company to continue selling the dolls until the winter holiday
ruling will be in effect on February 11, 2009 at the earliest, and Mattel
meet in court on that date. According to the terms of the court order,
after the end of
holiday season, MGA must remove, at its own cost, all the Bratz dolls from
the reimbursement of the cost of the dolls and all shipping costs to its
The court gave exceptions for some toys if they are packaged separately
toys. MGA announced that it would be appealing against the court's ruling.