Barbie versus Bratz
"Barbie" is a registered trademark of Mattel, Inc.; "Fashion Royalty" and "Candi" are registered trademarks of Integrity Toys, Inc.
Marcdolls are not affiliated in any way with the manufacturers of these dolls, or any other doll manufacturer.

The photos and text of the entire contents of this web site are copyright of Marcdolls, 2000-2013, in Watt / Switzerland, and may not be used without special written permission.
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Index:

Bild-Lilli, Barbie's predecessor

Barbie's Introduction

Barbie's early history

Barbie's biography

Barbie the doll

Barbie's Manufacturers Markings

Barbie's controversies

Barbie's friends and relatives

Ethnic Barbie's

Barbie's fashion

Barbie through the ages, 1959 - 2009

Barbie luxury doll to massproduction

Barbie as collectors object

Silkstone Barbie doll

How to care Barbie's head?

How to care Barbie's body?

How to care Barbie's clothes?

Dolls of the My Scene-line

The five different collector types

Glossary of Abbreviations

Miscellaneous

In June 2001, MGA Entertainment launched the Bratz range of dolls,
a move that would give Barbie her first serious competition in the fashion
doll market. In 2004 sales figures showed that Bratz dolls were outselling Barbie dolls
in the United Kingdom, although Mattel maintained that in terms of the number of dolls,
clothes and accessories sold, Barbie remained the leading brand In 2005 figures showed
that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide,
with much of the drop being attributed to the popularity of Bratz dolls.
Mattel sued MGA Entertainment for $500 million alleging that Bratz creator Carter Bryant
was working for Mattel when he developed the idea for Bratz. On July 17. 2008,
a federal jury ruled that the Bratz line was created by Carter Bryant while he
was working for Mattel.

The jury also ruled that MGA and its Chief Executive Officer Isaac Larian
were liable for converting Mattel property for their own use and intentionally
interfering with the contractual duties owed by Bryant to Mattel.
On August 26, the jury found that Mattel would have to be paid US $100 million in damages.
On December 3. 2008, U.S. District Judge Stephen Larson banned MGA from selling Bratz.
He allowed the company to continue selling the dolls until the winter holiday season ended.
The ruling will be in effect on February 11, 2009 at the earliest, and Mattel and MGA
will meet in court on that date. According to the terms of the court order, after the end of
the holiday season, MGA must remove, at its own cost, all the Bratz dolls from store shelves,
including the reimbursement of the cost of the dolls and all shipping costs to its vendors and
distributors. The court gave exceptions for some toys if they are packaged separately from
infringing toys. MGA announced that it would be appealing against the court's ruling.






 

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