friends and relatives
through the ages, 1959 - 2009
as collectors object
to care Barbie's head?
to care Barbie's body?
to care Barbie's clothes?
of the My Scene-line
five different collector types
costs three U.S. Dollars, while the starting salary of an average office
clerk at this
time could be estimated to about 80.00 to 100.00 $ per month.
In addition came
the cost for clothes, often manufactured from precious materials,
like silk or
brocade and tailored very expensively (lined and equipped with functional
buttons or zippers).
Thus only the upper and middle class people could afford to
buy such toys,
consequently the style of the doll oriented itself to the women of such
the mid sixties the actual fashion trend had been determined by
whose targets were particularly the younger and the lower classes
buyers. This trend to bargain clothing continued also into the seventies,
the consumers were urged to resist the high price exclusives. Mattel
trends and manufactured Barbies clothes now mostly from synthetic
the exclusive fashions for the elegant ladies disapperared and gave
way to more playful
and brighter colored clothing which reflected the taste of the
the doll itself followed this trend: with full waving blonde hair, wide
neckline and very short mini skirts she now corresponded to the
ideal of the lower. She no longer visited only vernissages, golf
tennis courts, but she dedicated her interests to more popular sports
or bowling and she visited pop concerts.
All this contributed
to make the sales figures soar skyhigh.