The Mattel Company Story...
"Barbie" is a registered trademark of Mattel, Inc.; "Fashion Royalty" and "Candi" are registered trademarks of Integrity Toys, Inc.
Marcdolls are not affiliated in any way with the manufacturers of these dolls, or any other doll manufacturer.
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ist the best known and most sold playdoll in the world
and became a toy classic.
The name Barbie is a registered trademark of the Mattel company and depicts a production line of 1 : 6 scale
fashion dolls. The male doll Ken is therefore just another Barbie-doll. The name not only depcts the dolls
made by Mattel but practically became a synonym for fashion dolls in general.
Fashion dolls existed before
Barbie dominated the market; the first know reportedly
appeared in the
The design of the Barbie doll
Focus on clothing and fashion
Harold Matson, Elliot Handler and his wife Mrs. Ruth Handler founded Mattel in a small garage. (hence the name "matt-el" from Matsons nickname MATT and ELliot). The first products the made were wooden picture frames and doll furniture. The expansion to offer doll clothing proved very successful, thus the Handlers decided to concentrate more on toy production following the separation from their partner Matson.
The first Barbie-doll appeared initiated by Ruth Handler as the president of the company
The first Ken-doll appeared (Barbies Friend).
The first European branch office: Mattel G.M.b.H. was established and the first Hot Wheels Toy car model appeared.
And three Years later 1971 the highly successful card game UNO was produced.
Appeared the Action-Figure: « Big Jim « on the U.S. market.
Ruth and Elliott Handler retired from Mattel
Mattel started developing the first 16-Bit-VideoGame, called: Intellivision, which was introduced two Years later.
The first Masters of the Universe-Figures are introduced.
Mattel took over the Fisher-Price toy company.
Mattel merged with Tyco Toys and simultaneously took control over the Trade Marks: Matchbox, Tyco R/C and View-Master.
Mattel became the main licenced producer for the Harry-Potter-toy-line.
Mattel announced the takeover of Radica Games Ltd. a electronic toy manufacturer.
Mattel Inc. defeated MGA Entertainment Inc. in a conflict over the creation of the Bratz doll line. The U.S. District Court in Riverside ruled that Bratz designer CEO, Carter Bryant, violated the terms of his exclusivity contract with Mattel. It was decided that he created the Bratz doll concept while he was working for Mattel. This decision will lead to the possibility for Mattel to claim right to the Bratz doll line as well as the right to receive damages.
Recalls and Penalty
On August 2, 2007, Mattel's Fisher-Price subsidiary recalled almost 1.5 million Chinese-made toys, including because of potential hazards from parts of the toys which were colored using lead-based paint that may have exceeded the US Federal limit of 600 part per million.The CEO of the subsidiary committed suicide following this Toxic toys scandal. The loss for the corporation was estimated to 30 million USD. this case. Just two weeks later on August 14.2007 the company started the largest recall action in their history. More than 18 million dolls, toy cars and other toys again made in China were taken back from the market, because Children who suck on or ingest toys or jewelry with high lead content may be poisoned. Mattels shares lost more than 3,3 percent of their value and in June 2009 the Consumer Product Safety Commission fined Mattel and its' Fischer-Price division $2.3 million dollars for violation of Code 16 of the Federal lead paint ban. While Mattel agreed to the fine, no wrong doing was admitted on the companies part, despite the company knew that they had imported and sold toys from China covered in lead paint.
From the black book of the brand manufacturers the crucial machinations of the worlds largest companies, the group was blamed to exploit most of his Asian suppliers, i.e: by accepting conditions that: minimal salaries of 11 Cents per hour and 16-hours working- days, without any right of trade unions were standards in China. Although Mattel announced its Global Manufacturing Principles (GMP) in 1997, designed to set safe and fair treatment of employees.
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